Update on the manuscript and a change in approach
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Hi Reader, I hope this email finds you well! One of the most enjoyable and rewarding aspects of working on this book is the great interactions I have with my Insiders. I'm getting some great ideas for improvement and some great stories from the trenches. In this email I want to respond directly to feedback I have received from some Insiders and share an important update. A few people have told me these emails have felt light on substance and more marketing-oriented than helpful. Some have also asked whether the book is actually written. Both are fair concerns, and I appreciate the candor. Where the manuscript standsThe manuscript is real and it is well underway. As of March 5th, 2026, it is approximately 170 pages and more than 60,000 words. I have shared the working draft with my publishing partner and have been incorporating feedback from many of you as I go. Thank you to those who have taken the time to send comments, examples, and corrections. That input has materially improved the book. A note on tools and authorshipI write the content myself. I do use modern writing tools to help with clarity and mechanics, such as tightening language and catching grammar issues, but the ideas, structure, and voice are mine. My standard is simple: tools can help me edit, but they do not write the book for me. Why these emails have felt “light”Until now, I have been following a launch process recommended by my publisher’s team, which emphasized short updates and promotional steps designed to build momentum. Some audiences respond well to that approach. This Insider group has been clear that you would prefer more content and more meaningful engagement with the material. I agree, and I am going to adjust accordingly. The big updateI have decided to leave my current publishing arrangement and self-publish the book with professional support from SelfPublishing.com. This change gives me more control over the timeline and workflow, and it lets me prioritize the work the way I believe it should be done: strengthen the manuscript first, then focus on launch and promotion. However, this change will also provide me with guidance from people who have helped thousands of other authors self-publish. What will change starting now
Many of you have already provided valuable feedback, much of which I have already incorporated into the current version of the manuscript. I look forward to more interaction with this elite group of Insiders. I value the access you have given me to your inbox, and I intend to earn it with higher-quality updates going forward. If you have thoughts on the new format, I would love to hear them. You can reply directly to this email. If you would rather talk live, you can use the button below to schedule a time on my calendar. Kind regards, Tory Bjorklund |
The Digital Transformation Guidebook
Hi Reader, I hope this email finds you well! I want to get straight to this week’s excerpt because I think it covers one of the most underutilized tools in the DX leader’s toolkit — and one that almost every organization I’ve worked with has gotten wrong in some way. But first, a quick update on the manuscript. I’m in the middle of a focused revision pass on Part 2, which covers all of the preparatory steps before a project kicks off. This is the section that I believe matters most, because...
Hi Reader, I hope this email finds you well! I have some good news to share about the manuscript, and then I want to get right to this week’s excerpt. I recently had the manuscript go through a developmental assessment. Here are a few things that came back that I’m genuinely excited about: The three-ingredient framework — Preparation, Execution, and Assimilation — was called out as a genuinely differentiated model that goes well beyond the surface-level advice that fills most business books...
Hi Reader, By now you have probably heard that I have decided to leave my current publishing arrangement and self-publish the book with professional support from SelfPublishing.com. This email is the first of the new cadence and format. If you didn't see my previous update you can get the details here. Excerpt from Chapter 2: "The Role of Senior Leadership in Technology Implementations" Choosing your DX Vision Just as a trip around the world requires a significant amount of preparation, so...